How many trials become subscriptions?
See how many trials become paid subscriptions after their 30-day window. Trials still in progress wait outside the rate.
A recipe turns questions into decisions.
First it agrees what the question means, then connects only the data it needs, and only then keeps a live answer.
- QuestionThe team agrees what it needs to know.
- Agreed definitionClarifies what counts, the expected level, and who decides.
- Data it needsOnly the minimum data needed to answer is connected.
- Live answerThe answer stays up to date.
- DecisionAct, stay the course, or wait.
What you'll do with the answer
The answer makes the next move clear—and is just as clear when the right move is to wait.
Keep the plan
Completed trials are converting at or above the agreed rate.
Review the trial or offer
Conversion has fallen below that rate, so Product Growth needs to respond.
Let trials finish
Trials still inside their 30-day window do not count as failed conversions.
What Soltura needs
Connect the start of each trial with a paid subscription confirmed by Billing. If no conversion happens, wait until the 30-day window ends.
Trial started
The product records when an account begins the agreed trial.
Paid subscription
Billing confirms that the same account became a paying customer.
30-day window ended
A trial without a paid subscription counts only after its full window closes.
Open trials wait
Trials still in progress remain outside the conversion rate.
After at least 50 trials have converted or completed their 30-day window
Where it fits
A good fit when
- The trial start and 30-day duration are explicit.
- Billing confirms when the same account becomes paid.
- Product Growth owns the decision to review the trial, offer, or handoff.
Choose another approach when
- The trial start or 30-day window changes from account to account without a clear rule.
- You need first product value rather than conversion to paid.
- You need retention, renewal, expansion, or contraction after conversion.
- You want to predict whether an individual person or account will buy.
- You only know that someone visited pricing, started checkout, or attempted payment.
Bring this answer into your project
Measure trial conversion only when the window is complete.
Soltura prepares the question, 30-day window, conversion rate, and the trial and billing moments your systems need to send. Your project checks the complete change before anything happens.
Nothing changes until your project reviews and approves the proposal.