Is Sales accepting Marketing demand?
See whether formal Marketing handoffs receive an explicit decision from Sales. Pending handoffs stay pending, not rejected.
A recipe turns questions into decisions.
First it agrees what the question means, then connects only the data it needs, and only then keeps a live answer.
- QuestionThe team agrees what it needs to know.
- Agreed definitionClarifies what counts, the expected level, and who decides.
- Data it needsOnly the minimum data needed to answer is connected.
- Live answerThe answer stays up to date.
- DecisionAct, stay the course, or wait.
What you'll do with the answer
The answer makes the next move clear—and is just as clear when the right move is to wait.
Keep the plan
Sales is accepting handoffs at the rate Marketing and Sales agreed.
Review targeting, offer, or handoff
Acceptance has fallen below that level, so Demand Generation and Sales need to respond.
Wait for Sales
Handoffs without a Sales decision remain pending and do not count as rejections.
What Soltura needs
Connect each formal Marketing handoff to the explicit accept-or-reject decision recorded by Sales. Keep the same handoff identifier from start to finish.
A submitted handoff
Marketing confirms that demand was formally sent to Sales.
The same handoff
A stable identifier joins the submission to the Sales decision.
Accepted by Sales
Sales explicitly records that the handoff meets the agreed acceptance criteria.
Rejected by Sales
An explicit rejection is kept separate from a handoff that is still pending.
After at least 50 handoffs have been explicitly accepted or rejected by Sales
Where it fits
A good fit when
- Sales records an explicit accept-or-reject decision.
- Handoffs still waiting for Sales remain pending.
- Demand Generation owns the response with Sales.
Choose another approach when
- The handoff is only a lead score produced by Marketing.
- Sales does not record an explicit acceptance decision.
- You want to know whether accepted opportunities later close or produce revenue.
- You need to attribute revenue to a campaign or channel.
- You want to score or identify an individual person.
Bring this answer into your project
Make the Marketing-to-Sales handoff a shared decision.
Soltura prepares the question, funnel, acceptance level, and the submission and decision moments your systems need to send. Your project checks the complete change before anything happens.
Nothing changes until your project reviews and approves the proposal.