How much paid traffic is suspicious?
See how paid visits split between legitimate, automated, fraudulent, internal, and unknown traffic without collecting fingerprints or person-level identifiers.
A recipe turns questions into decisions.
First it agrees what the question means, then connects only the data it needs, and only then keeps a live answer.
- QuestionThe team agrees what it needs to know.
- Agreed definitionClarifies what counts, the expected level, and who decides.
- Data it needsOnly the minimum data needed to answer is connected.
- Live answerThe answer stays up to date.
- DecisionAct, stay the course, or wait.
What you'll do with the answer
The answer makes the next move clear—and is just as clear when the right move is to wait.
Keep the plan
The suspicious share remains below the agreed limit.
Pause or review acquisition
The suspicious share has crossed the limit, so Growth must decide whether to pause or correct acquisition.
Wait for more classifications
There are not yet enough classified visits to decide with confidence.
What Soltura needs
Send each paid visit with the category already assigned by your protection system. Soltura needs only that category—not the person, source, or campaign.
A paid traffic visit
A visit enters the answer when your system confirms it came from paid acquisition.
The assigned category
Your protection system marks it as legitimate, automated, fraudulent, internal, or unknown.
No people or campaign identifiers
Soltura receives the category needed to measure the mix—not identity, source, or campaign data.
Unknown stays unknown
Without a reliable category, the visit remains unknown instead of being forced into legitimate or suspicious traffic.
After at least 100 paid visits have a legitimate, automated, fraudulent, internal, or unknown category
Where it fits
A good fit when
- Your protection system classifies each visit before sending it to Soltura.
- Soltura does not receive IP addresses, browser details, referrers, ad identifiers, or fingerprints.
- Growth decides whether to hold, pause, or review paid acquisition.
Choose another approach when
- You need campaign attribution, return on ad spend, or channel causality.
- Classifying traffic would require sending complete request data to Soltura.
- You want to identify, track, or score individual people.
- You want to know whether checkout completes after the visit.
- Your protection system cannot assign a category before sending the visit.
Bring this answer into your project
Protect paid acquisition without tracking people.
Soltura prepares the question, categories, limit, and minimum signals your product must send. Your project checks the complete change before anything happens.
Nothing changes until your project reviews and approves the proposal.