Are new accounts activating on time?
See whether new accounts reach first value within 14 days, without counting accounts that are still finding their way.
A recipe turns questions into decisions.
First it agrees what the question means, then connects only the data it needs, and only then keeps a live answer.
- QuestionThe team agrees what it needs to know.
- Agreed definitionClarifies what counts, the expected level, and who decides.
- Data it needsOnly the minimum data needed to answer is connected.
- Live answerThe answer stays up to date.
- DecisionAct, stay the course, or wait.
What you'll do with the answer
The answer makes the next move clear—and is just as clear when the right move is to wait.
Keep the onboarding path
Enough accounts are reaching first value inside the agreed window.
Improve onboarding
Accounts that completed the window are reaching first value too slowly.
Let accounts finish
Too many accounts are still inside the 14-day window to judge the path fairly.
What Soltura needs
Agree what first value means, then connect account creation to that outcome. Accounts enter the answer only after they succeed or their 14-day window closes.
A new account
The account system confirms that a new account entered onboarding.
A meaningful first outcome
Product and Growth agree what first value means and the product records it.
A complete 14-day window
Accounts still inside the window are neither a success nor a failure yet.
A team-level answer
The result helps improve onboarding. It never scores or predicts an individual person.
After at least 50 accounts have reached first value or completed the 14-day window
Where it fits
A good fit when
- Product and Growth agree what first value means.
- New accounts have a clear 14-day activation window.
- Product and Growth own the decision to improve or keep the onboarding path.
Choose another approach when
- First value is still undefined or changes frequently.
- You need checkout completion, retention, or expansion after activation.
- You need to score or predict an individual person.
Bring this answer into your project
Turn first value into a question Product and Growth can own together.
Soltura prepares the question, chart, 14-day window, and the two moments your product needs to send. Your project checks the complete change before anything happens.
Nothing changes until your project reviews and approves the proposal.